Sportsbook Acquisition Manager

Job Type:
Permanent
Categories:
Marketing
Location:
Remote
Salary Description:
Competitive Salary Offered
Posted:
21-Sep-22
Job Ref:
18750

Betting jobs are working with an online sportsbook and casino operator that are looking for a sportsbook acquisition manager to work on a remote basis within Europe.

THE ROLE

The Sportsbook Acquisition Manager plays a key role in the Marketing department. Someone who knows how to reach prospects and use performance data to drive marketing success. They will be a leader in the design, implementation and optimization of acquisition marketing programs to attract, engage convert new customers while maximizing their value for the brand. The position requires a balance of creative and performance marketing experience for acquisitions from social media, traditional media, SEO, affiliates and referrals.

RESPONSIBILITIES
• Lead the execution of the brand’s acquisition marketing strategies and activities roadmap
• Drive conversion optimization for brand’s digital programs and campaigns
• Identify and investigate high-potential traffic channels and make recommendations based on findings
• Maximize ROI from high value affiliate traffic sources through the optimization of deal structures and conversion optimization efforts
• Produce concise insights based on complex data and derive and champion ROI driven optimization recommendations
• Identify and analyze source and funnel conversion metrics and KPIs and their contributions to business outcomes
• Deep-dive into conversion performance to generate recommendations for campaign and evergreen content while working closely with other marketers
• Optimize how the brand communicate and interact with their customers (targeting, personalization, etc.) and ensure that we contact each potential customer with best channel/moment combination possible
• Monitor and perform competitor analysis to own all market knowledge and support the brand’s growth objectives
• Develop and execute project tactical plans and forecast how these optimization efforts will impact business outcomes
• Prepare quarterly and monthly activity roadmaps and forecast how these optimization efforts will impact business outcomes
• Support the construct of executive-level presentations that convey complex analytical findings in a concise manner

KNOWLEDGE & SKILLS

This position is an intermediate to advanced acquisition role; and experience should be reflective of such. The successful applicant will have the following skillset with working to advanced knowledge of/in:
• 5 years of digital marketing experience
• A successful track record of implementing and managing acquisition programs and projects
• Experience / understanding of organic, paid search, affiliate and referral traffic sources
• In-depth knowledge of digital customer experience/journey optimization best practices
• Ability to interpret and present data and results to in engaging and meaningful ways
• Capable of analyzing raw and visualized data, strong knowledge of excel
• Ability to manage and prioritize multiple projects simultaneously within a complex organization
• Excellent negotiation and relationship building skills
• Experience on industry leading digital marketing platforms

Contact Details:
Tel: +447801586642
Contact: Liam Deehan
Email:

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