Senior BI Analyst

Job Type:
Analytics & BI
Salary Description:
Job Ref:
18788 are currently recruiting for an iGaming operator looking to hire a Senior BI Analyst.

• Work with Dev teams (internal and external) to ensure all data is available to give insight to the business
• Partner with a variety of business teams and external agencies to gather, document and maintain business requirements that will inform data modeling decisions
• Report and present to management team findings of analytical studies in an informative and constructive manner to assist decision-making related to marketing investment, product, and CRM optimisation.
• Experience working across multiple territories with the ability to assimilate relevant cultural and regulatory differences
• Compile data from various sources into a single, consumable, data set, including design and implementation of data models
• With a core focus on creating financial modelling, working across multiple markets and products. Advising on budget planning on a micro and macro level to delivering accurate revenue forecasts.
• Analysing retention programs to optimize and drive performance and player value
• Use quantitative analysis to analyse data and help drive business decisions
• Identify opportunities for increased automation and efficiency through technical solution
• Experience in building customer lifetime value models
• Help department managers with ad hoc projections and other modelling tasks
• Identify cost saving opportunities
• Utilize a hypothesis-driven problem-solving approach to design, construct, and rapidly test/iterate exploratory data-mining analyses to reveal insight
• Interpret data into actionable insights which improve marketing strategy and clearly communicate recommendations to senior management
• Works with business leaders to identify and develop metrics and visualizations that will track performance and highlight potential inefficiencies
• You will require strong analytical acumen with the ability to uncover insights and create stories by seamlessly integrating a variety of data sources
• The ability to work with large, complex data sets across multiple platforms and design efficient processes to provide accurate and timely information is crucial
• Experience in media mix modelling, understanding the impact of above the line/branding activity on acquisition and retention activity through digital channels
• Understanding of the general digital marketing landscape and how each channel interacts to create a conversion
• Must be a quick learner with the ability to develop in-depth understanding of underlying data, data structures, and business uses of data

• Minimum 5 years' experience in data science or related field
• Proven experience working in marketing led high transaction volume organization with significant 7 figures annual marketing budgets spanning across multiple channels and products.
• Experience in the gaming industry is highly beneficial but not required
• Experience with prediction models and quantitative analysis
• Experience in financial planning and forecasting
• Understanding of digital tracking, measurement, and reporting tools
• Excellent English written and verbal communication
• Teamworking skills – the ability to build relationships internally and externally, with experience working with third party agencies
• Strong organisational skills and experience of balancing multiple projects as once

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Stuart

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