Apps Marketing Specialist

Job Type:
Permanent
Categories:
Marketing
Location:
Remote, UK
Salary Description:
Competitive Salary Offered
Posted:
02-Sep-22
Job Ref:
18772

BettingJobs are working with a global leader in the iGaming affiliate marketing space, they are searching for an Apps Marketing Specialist which is a newly created role in their team. The role will ideally be based in London however fully remote can be considered for the right candidate. Apply today for a confidential discussion:

Description:

We’re looking for a skilled Mobile/App Marketing specialist to join our world-class Paid Media Team. You will own the app install marketing efforts of the team, running campaigns to drive installs for our range of betting and casino operators in all addressable markets. You would have the chance to help define the roadmap, partners, and budgets as we look to grow and establish our app install/mobile marketing capabilities.

About us:

We are the world’s leading developer of digital platforms for betting tips, bookmaker information, and iGaming communities. We aim to educate our users to make the most well-informed decisions and increase the level of entertainment by creating more transparency. Technology and innovation are at the core of our processes.

• More than 2,000+ websites and products
• Close to 100M visits per month
• 30+ industry awards

WHAT YOU WILL DO:

• Monitor and manage App Install campaigns, across Facebook, Instagram, Twitter, Tiktok AppleSearch Ads and various other mobile inventory
• Tracking and updating of all KPI data, segmenting, monitoring performance, and finding new ways to improve scale and return-on-ad-spend (ROAS).
• Conduct analysis and run A/B tests to optimize acquisition, conversion, and engagement.
• Set up and reporting of campaign activity via appsflyer
• Collaborate with the wider Paid Media Team on experiments - testing new platforms, audiences, strategies, and creative.

DESIRED SKILLS AND EXPERIENCE:

• 1-3 years full-time experience in mobile or app marketing role
• Good understanding of excel and data knowledge
• Expert understanding of Appsflyer and mobile conversion tracking
• Strong understanding of attribution analytics/MMPs
• Strong analytical skills, can analyze data and draw conclusions to help push forward marketing goals
• Team player, comfortable working and collaborating with others
• Experience with affiliate marketing a plus.

Contact Details:
Tel: +44 (0) 7934849323
Contact: Iain Watson
Email:

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