B2B Marketing Specialist

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Salary Description:
Competitive Salary Offered
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BettingJobs are working with a successful online gaming group are looking for a B2B Marketing Specialist who will report into the Director of Business Development.

The B2B Marketing Specialist will be responsible for overseeing the B2B marketing efforts. The overall objective of this role is to increase B2B market share, help generate qualified B2B sales leads and raise awareness of B2B brands. The B2B Marketing Specialist will be tasked with developing a B2B specific marketing strategy, while working with relevant stake holders to deliver against specific content requirements. This includes, but is not limited to, sales material for events, promotional content for the B2B product offering and educational content for B2B product offering.

 Creating a B2B marketing calendar in collaboration with relevant stakeholders, and taking complete ownership for delivering against it.
 Establish a structured design briefing process to translate stakeholder requirements into actionable direction for design and creative teams.
 Planning and execution of B2B marketing lead generation incl. campaigns across a broad range of brand/content/acquisition channels.
 Be accountable for acquisition and retention of leads using all relevant channels.
 Management of B2B Channels: sales tools, websites and social media platforms (content administration and maintenance).
 Creation of multimedia content for use across multiple digital channels.
Providing suggestions for optimal use of B2B marketing budget to utilise digital and print activations with proven results to generate leads.
 Use organic channels with a “test and learn” approach to help raise awareness of B2B brands and connect with potential clients.
 Work closely with the B2B product teams to ensure a high level of product knowledge that will help distil information to existing and prospective clients through content.
 Understand all the key levers to grow both B2B brand awareness and lead generation acquisition drivers to develop/execute an integrated marketing strategy.
 Work with internal stakeholders to measure the impact of the marketing strategy against KPIs and communicate results with regular reporting.
 Play a lead role in the development of the B2B online properties to ensure websites and additional platforms are optimised for online traffic and client engagement.
 Work to refine tone of voice to provide distinction from the B2C brand.
 Proactively Support line manager in lead generation, industry awareness for the B2B brand and related PR
 Work with other teams to facilitate attendance at all industry events, application for all relevant industry awards and hosting of webinars and presentations or panel discussions.

Skills and Experience:
 At last two years’ experience working within the B2B industry, ideally online gaming.
 At least three years’ experience in a marketing-focused role.
 A Bachelor’s or Master’s degree in a marketing related field.
 Experience of managing site content and producing content schedules.
 Proven ability to create engaging content to help educate and
 Knowledge of how to utilise data to inform a content and marketing
strategy to deliver on goals and meet established KPIs.
 Experience in overseeing wide scale content-led marketing campaigns.
 Knowledge of how to use website analytics tools such as Google
Analytics to track performance
 Experience with managing paid marketing tools across online (Google
Adwords and various social media platforms) and print.
 Experienced with CMS, blog editors and common desktop publishing
software (MS Office).
 Excellent communication skills
 Self-motivated with the ability to anticipate what needs to be done.
 Strong attention to detail and willingness to roll up sleeves.
 Ability to thinking analytically with a strategic mind-set.
 Strong presentation skills and an ability to convey strategic plans
across different levels of an organisation.
 Confident and experienced enough to contribute ideas.
 Flexible in outlook and able to pick up new skills and concepts quickly.
 Ability to adapt within an ever-changing industry and business.
 iGaming industry knowledge and working experience desirable.
 Sports Trading knowledge and PR Industry contacts desirable.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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