Acquisition Manager

Job Type:
Salary Description:
Job Ref:
18629 are currently recruiting for an Acquisition Manager for start-up iGaming operator focusing on the LATAM market.

●Lead the execution of the brand’s acquisition marketing strategies and activities roadmap
●Drive conversion optimization for brand’s digital programs and campaigns
●Identify and investigate high-potential traffic channels and make recommendations based on findings
●Maximize ROI from high value affiliate traffic sources through the optimization of deal structures and conversion optimization efforts
●Produce concise insights based on complex data and derive and champion ROI driven optimization recommendations
●Identify and analyze source and funnel conversion metrics and KPIs and their contributions to business outcomes
●Deep-dive into conversion performance to generate recommendations for campaign and evergreen content while working closely with other marketers
●Optimize how the brand communicate and interact with their customers (targeting, personalization, etc.) and ensure that we contact each potential customer with best channel/moment combination possible
● Monitor and perform competitor analysis to own all market knowledge and support the brand’s growth objectives
●Develop and execute project tactical plans and forecast how these optimization efforts will impact business outcomes
●Prepare quarterly and monthly activity roadmaps and forecast how these optimization efforts will impact business outcomes
● Support the construct of executive-level presentations that convey complex analytical findings in a concise manner

●A successful track record of implementing and managing acquisition programs and projects
●Experience / understanding of organic, paid search, affiliate and referral traffic sources
●In-depth knowledge of digital customer experience/journey optimization best practices
●Ability to interpret and present data and results to in engaging and meaningful ways
●Capable of analyzing raw and visualized data, strong knowledge of excel
●Ability to manage and prioritize multiple projects simultaneously within a complex organization
●Excellent negotiation and relationship building skills
●Experience on industry leading digital marketing platforms

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Stuart

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