Bettingjobs.com are currently recruiting for a Retention Manager for a star-up online casino and sportsbook based in Georgia.
Planning and creating multi-channel online marketing campaigns that will build "brand trust", loyalty, users' engagement and profitability;
Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools;
Identify and spearhead innovative marketing projects from idea to execution that deepen player’s engagement, loyalty, and brand satisfaction;
Boosting retention and increasing player lifetime value & profitability;
Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging;
Working with numerous interfaces and platforms across several markets to create promotions and localize communications;
Analyzing marketing campaigns, monitoring KPI results and optimizing communications.
Meeting KPI targets that the management may set up.
2 years’ experience in Gaming marketing: initiating, developing, and executing multi-channel innovative and engaging campaigns;
Experience collaborating across multiple departments to execute projects including operational teams, web developers, and creative teams;
Extensive experience working with multiple systems and platforms;
Analytical skills and proficiency with Excel;
Excellent organizational skills, multi-tasker and detail-oriented;
Fluent English - written and spoken;
A strong drive for success and sense of ownership