Japanese Country Manager

Job Type:
Marketing, Operations
Salary Description:
Competitive Salary Offered
Job Ref:

BettingJobs are working with a market leading online gaming website seeking a Japanese Country Manager, this role will serve as a driving force behind the growth, ROI and scalability of the local marketing programme.

• Ownership of the acquisition marketing strategy and business performance for Japan.
• Deliver the agreed customer acquisition target KPIs
• Define detailed marketing plans to target the Japanese market
• Drive the product and content localisation to ensure suitability for the local marketplace
• Develop and execute the campaign plan and player communication including campaign briefing, helping to define customer target segments, brainstorming with writers and designers, signing off assets and marketing material.
• P&L owner for Japan.
• Constant monitoring and evaluation of campaigns in order to ensure they’re compliant, efficient and generating ROI
• Communicate as needed to key departments within the business - Customer Service, Affiliate Marketing, Content, Design, Product and Payments departments
• Keep up-to-date with market and industry knowledge. Ensure all relevant regulations and relationships with third parties are maintained.
• Regular communication and reporting business performance against target KPIs
• Work closely with the Business Intelligence function to analyse business performance.

• A minimum of 5+ years’ experience in a related marketing role.
• A minimum 3+ years’ track record of working in Betting within Japan specifically.
• Excellent communication skills in English and Japanese.
• Budget-management proficiency.
• Analytical skills to assess existing deals and forecast and identify trends.
• Strong presentation skills and ability to convey strategic plans across different levels of the organization.
• Experience representing a well-established brand.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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