BettingJobs is working with an online crypto gambling site, who offer a vast selection of casino games, sports and e-sports and are seeking a CRM Coordinator. This role is fully remote.
• Help maintain the Promotional Calendar on multiple GEOs
• Build and execute various customer lifecycles and journeys.
• Manage the execution of CRM promotions, sending email/SMS using the marketing automation tool, including customer segmentation and setting up on-site and off-site promos;
• Compiling and reporting on CRM stats related to regular promotional campaigns (deliverability, open and click rates, `clicked links`, performance, etc.) in order to assess the impact of such campaigns and improving their efficiency;
• Checking for game providers` updates & offers, enabling new game releases & helping with lobby placement;
• Performing market research / competitor research when needed to ensure that retention plans are best suited to the local market and finding new campaign opportunities.
• Post CRM promotions over the main social channels.
Your skills and experience:
• Excellent English communication skills - Required
• Experience in CRM - Required
• Experience in the iGaming industry - Advantage
• Experience working with Fast Track - Advantage
• Knowledge and experience with HTML / CSS - Advantage
• Highly organized and analytical with strong attention to details and task-oriented mindset.
• Result and objective-driven, Eager to learn and develop.
• Highly motivated team-player with ability to work on own initiative.