Head of Outreach

Job Type:
UK, Middle East
Salary Description:
Competitive Salary
Job Ref:

BettingJobs is working with a growing Digital Marketing Agency who specialise in the iGaming industry who are seeking to expand their senior team with the addition of an experienced Head of Outreach

This role is full time and permanent and can be done remotely; via payroll in the UK/ Dubai or a consultancy set up elsewhere in Europe.


• Conducts in depth research and analysis of potential websites and partners for outreach. Secures high quality content placements on top publishers and blogs
• Work in partnership with the SEO and Content team to develop content strategy ides for key clients
• Audit current activities across all marketing channels to define new link building strategies and lead there implementation.
• Research content ideas and participate in team brainstorming sessions
• Assist in client meetings to identify key strategic challenges, define digital needs and provide strategic solutions.
• Use a wide range of tools for analysis, tracking, and monitoring
• Maintain expertise on outreach, digital PR and best practice industry trends
• Performing competition research to analyse and monitor their backlink and advertising link strategies.
• Monthly reporting on performance
• Monitor and analyse client backlinks and keyword performance through digital tools like Ahrefs, Cognitive SEO, and Accuranker.
• Tracking of outreach efforts via external platforms, extracting the key points and conveying to other stakeholders both internal and external.
• Coordinate regularly with content, account management and business development teams, as well as with senior management, to ensure that clients are attaining positive outcomes.
• Act as idealised leader and support junior team members growth and development.


• Experience within a similar role with focus on Link building and SEO
• Strong understanding of the iGaming industry would be advantageous, expertise/experience in Crypto gambling’ would be a big advantage
• Proven history of high level link acquisition via creative content marketing execution
• Demonstrable expert knowledge of a wide variety of creative and ethical link building strategies and techniques
• Experience in delivering quality work within tight deadlines
• Proficient understanding of SEO; both on page and off site with experience using Google Analytics, SemRush, AHrefs, ScreamingFrog etc
• Experience in customer facing roles including reporting calls
• Must be able to add narrative that is valuable to the customer on all work completed
• 3+ years of people management experience
• Budget management proficiency
• Proven success with implementing new strategies for 3rd parties
• Comfortable working across multiple departments, liaising with senior management and
• Happy to work in a fast-paced environment, taking initiative

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Euan Green

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