A crypto online gaming company based in Eastern Europe is looking for a Chief Marketing Officer. The company is looking to expand into Canada, LATAM and Asia and have offices in Moldova and Varna, Bulgaria. This position is based in Bulgaria.
Responsibilities:
- Lead and manage data-driven digital marketing strategies from concept to execution;
- Develop acquisition marketing plans to acquire new customers using various digital marketing channels;
- Develop a retention plan to increase users' LTV and ARPU using Email/SMS/PUSH/Telegram/etc
- Continuously test and optimize new acquisition channels, creatives, funnels, etc
- Own strategy for the key social media channels and be responsible for increasing and involving people
- Lead internal team and external agencies to deliver across digital channels (social, display, email, content, PR, SEO, etc);
- Analyzing the results and providing recommendations based on them
Requirements:
3+ years of experience within marketing in a leadership role
Strong ability to build and manage high-performing marketing teams;
Experience working in iGaming, especially in Tier 1 companies
Widespread knowledge iGaming promotion using a marketing mix, retention and product marketing
Proven experience in new product promotion (go-on-market strategy)
Strong analytical and organizational skills
Will be a plus:
Experience working in WEB3 and crypto-related projects
