B2B Marketing Manager

Job Type:
Permanent
Categories:
Marketing, Social
Location:
North America
Salary Description:
Competitive Salary Offered
Posted:
14-Jun-22
Job Ref:
18463

One of the fastest-growing B2B SaaS providers in the iGaming industry are looking for a remote-based Social Media & Content Manager to join their growing marketing team. The company recently received significant investment and are looking for a candidate with experience in the iGaming/FinTech/Crypto space ideally.

This role can be remote-based anywhere in the US or Canada.

Key Responsibilities:
• Planning company's attendance at international trade shows and ensuring events strategy is at the highest level possible
• Improving social media marketing strategy and campagins (including paid social) to drive B2B customer acquisition
• Work with central marketing, content, social, product and sales staff to create the strategy, plans, campaigns and digital assets
• Develop targeted promotions that maximise lead generation and revenue acquisition across customer and prospect audience segments
• Manage the website to offer an optimal user experience while generating leads for the sales teams
• Work with marketing operations to develop effective trigger and drip nurtures that align with overall marketing and sales goals
• Work closely with content and product marketing to evaluate campaign and asset performance, as well as the overall funnel; implementing new ways to improve and optimise our success
• Work with global internal teams to develop/support in effective marketing and sales content
• Build alignment with product, sales and marketing teams to ensure seamless execution across
all prospect and customer-facing initiatives
• Stay up-to-date with demand generation and revenue marketing trends, develop new ideas, test
your ideas and drive innovation


About You Essential:
• Extensive knowledge of B2B marketing best practices and experience developing omni-channel B2B campaigns
• Experience in event management and strategy
• Experience in paid social media managment and campaigns
• Excellent written English with experience writing campaigns and managing websites for lead generation
• Experience navigating complex sales teams and building relationships with stakeholders
• Excellent communication skills; presenting yourself professionally to all levels of the
organisation
• Ability to execute independently, yet also collaborate well with others on your team
• Hyper organised and deadline driven
• Collaborative and positive attitude

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jonathan
Email:

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