Player Acquisition Manager

Job Type:
Permanent
Categories:
Marketing
Location:
Eastern Europe
Salary Description:
Competitive Salary and Bonus offered
Posted:
06-Jun-22
Job Ref:
18426

Bettingjobs is working with an established iGaming operator seeking to expand their Varna/ Bulgaria team with the addition of an experienced Player Acquisition Manager.

The successful candidate will:
• Take Control of the roadmap and our overall strategy including data acquisition, audience segmentation, creative testing, customer journey optimization, etc.
• Come up with marketing strategies to support the Player acquisition marketing program
• Plan, implement and oversea general Player Acquisition Measurements
• Builds milestones, matrices and test/control methodology using strong quantitative/analytical skills
• Ability to identify new areas for improvement and development of Player acquisition campaigns.
• Oversee and control budgets, ensure that campaigns stay within budget
• Oversee Affiliate efforts
• Ensure that campaigns, creative briefs and other strategic marketing documents, and the overall campaign calendar accurately reflect marketing objectives, target groups and ROI in-line with the business strategy
• Responsible for the preparation of summary reports and post-campaign analysis of all projects.
• Define and collaborate on the personalization of the customer experience on and off website.
• Work with the Retention Marketing Specialists on developing strategies to improve KPIs of specific segments

REQUIREMENTS

• Three to Five years of digital marketing experience with a successful track record of implementing and managing Digital Marketing Programs in a multi-channel environment
• Experience in an online Casino/Sport Betting Environment
• Advanced knowledge of MS Office software applications, advanced Excel is a must
• Ability to manage and prioritize multiple projects simultaneously
• Excellent negotiation, influence and relationship building skills
• A passionate, tireless drive to succeed with the ability to work in a fast-paced, entrepreneurial environment and being comfortable with the unknown
• Exceptional attention to detail with sharp organizational skills and the ability to hit delivery deadlines

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Euan Green
Email:

Return to search results

X
Latest Job Listings