CRM Manager - Portugal

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:

BettingJobs is seeking a Portuguese CRM Manager for one of the world's largest sports betting and gaming groups operating in the online and retail sector. This role will be based in Lisbon, Portugal.

Purpose of role

Our vision is to be the world leader in sports betting and gaming entertainment by creating the most
exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're
home to a global family of >25 well-known brands, and with a focus on sustainability and growth, we will
transform our sector for our players, ourselves and for the good of entertainment.
The ‘CRM Manager: Portugal’ will be responsible for a communications plan reflective of the local culture
and sports/gaming interests. They will ensure the business retain a fully native tone of voice whilst
simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of
educational content and promotional, event-based activity with audience segmentation techniques to
ensure appropriate messages are served at the right time in a user’s journey to maximize engagement and
grow revenues. You will define the communications for all stages of the customer journey: early stage onboarding, customer upsell/cross-sell and lapsed customer win-back.
You will align fully with the Portuguese ‘Country Manager’ and with colleagues to review segmentation
and event-based promotional mechanics that have proved successful in other regions and adapt where
relevant aligned to local interests and behaviours. You will also make use of (and provide input on) the
product roadmap to reach new and existing audiences.

Key responsibilities CRM

● Marketing communications across the entire customer journey (all brands, products + audiences)
● Optimize our marketing and comms plans to maximize engagement
● Campaign planner with promotional budget focused on sporting/gaming events to increase LTVs
● Analyze different types of customers, grouping them and segmenting them into different
categories, planning promotional and loyalty campaigns for each defined customer segment
● Monitoring competitors, learning from them and reacting to them ensuring best market practice
● Prepare reports on business and campaigns results that have been carried out and propose
corrective measures if necessary
● Collaborate with ‘product managers’ to promote new products/features to relevant audiences
● Goal setting, performance monitoring and taking corrective action as required
● Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class

Contact Details:
Tel: +44 (7)485 346104
Contact: Iona Harris

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