Senior Promotions Executive

BettingJobs is seeking a Senior Promotions Executive for an exciting brand in the sports and gaming industry. The role is London or Gibraltar based.

The role will involve being part of the promotions team, delivering and deciding the strategy for all retention and reactivation. As a Senior Promotions Executive, the role will be part of a growing team covering regions outside of the UK. It will be heavily involved in co-ordinating and creating promotional activities, ensuring that the best channels are utilized to boost campaign performance. The role reports to the Promotions Manager, tasks include: monitoring campaigns and optimising bonus spend so it reaches the correct audiences.

Key Responsibilities
 Work with the Promotions Manager to create and execute engaging multi-channel campaigns that drive daily actives, retention rates and commercial uplift
 Able to methodically plan, create and optimise all sports campaigns in conjunction with the regional and international sporting calendar and product launches
 Work closely with the CRM team to align promotional activities with the CRM calendar
 Review existing offers for potential to improve on performance
 Keep in close sync with the Trading team to target high-profile events with attractive price boosts in an effort to claim share of market during peak activity
periods.
 Work in conjunction with the Insights team to deep dive into customer behaviours, which will help to define future plans
 Manage workload and relationships with core stakeholders (i.e. Product, Legal & Compliance, Copywriting and Design)
 Monitor current performance and suggest actions to reach monthly targets when needed

Key Skills/Experience
 Proven experience in a sports betting and/or gaming environment
 Extremely organised with a passion to drive optimisation through testing and analysis
 Strong knowledge of sports betting products and promotions
 Strong interest in sports (local and international)
 Highly customer-centric with a good understanding of Promotional strategies and practices
 Strong problem-solving skills
 Comfortable working in a fast-paced environment
 Always putting the customer experience at the forefront of decisions
 Highly collaborative, works well as part of a team and understands the team and business needs
 Ability to work to stringent deadlines based on the Sporting calendar
 Highly literate and numerate
 Data focused and ROI driven
 Ability to build strong working relationships
 Confident in communicating and presenting with core stakeholders across the business

The ideal candidate
Seeking a motivated individual to deliver a best-in-class customer experience in regards to promotional activity. Good interpersonal skills are required as collaboration with multiple teams will be key to performance.