Performance Marketing Manager

Job Type:
Salary Description:
Competitive Salary and Bonus offered
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Bettingjobs is working with an international leader of iGaming seeking to expand their London based team with a proactive Marketing Performance Manager.

Marketing Performance Manager to join our team. As our Marketing performance Manager, you will be aligned on specific global gaming brands which together generate close to £200m of revenue annually. Working with the brand leadership team, this role will focus on establishing tests and innovations which are seen-through to execution across all customer life-stages and that have the potential to transform the future of how we market to our customers. Embedding a test & learn culture across all marketing disciplines is a criteria of success.

• You will be responsible for ideating disruptive innovations as well as focusing on continuous improvements.
• You will be part of a group of global innovation managers working to define, document and implement optimisation standards.
• Working closely with the Heads of Marketing, Proposition and Operations with regular exposure to MD, understand each Brand’s strategy and identify a set of strategic questions that could have the biggest impact differentiating and growing our business.
• Measuring the impact of tests alongside our Marketing Analytics team to ensure the results are statistically significant, reliable and have answered the original brief.
• Working towards embedding test and learn as a culture amongst all marketing teams, by means of engagement and collaboration at 1:1, team and brand levels.
• Facilitate prioritisation and results sharing sessions driving a collaborative culture where successful tests are celebrated and learnings applied.
• Act as Lead to drive group wide improvements in specific areas of expertise (e.g. CRM Personalisation, Paid Social impact, CRO)
• Utilise a suite of Marketing Technology, Testing and Measurement platforms (e.g. GA, DDA, Adobe Target) to drive testing innovations.

Who are we looking for?
• You'll be at ease and confident with driving optimisation and innovation programmes, which you will have gained from building your experience over a number of years within cross-channel marketing functions within digitally focused business(es)
• You will also be able to demonstrate the ability to think creatively and strategically and have the ability to articulate ideas clearly, as you will be reporting into various levels of stakeholders across the business.
• For this role we are also looking for someone who has a good understanding of Testing platforms (e.g. Adobe Target, Qubit, Optimisely etc..) and have an understanding of User Journeys, UX, Usability and Front End technologies used to deliver them.
• Ideally, you will have experience working across the Gaming Industry however this isn't essential.
• Experience working in a global-matrix organisation or multi-client agency is beneficial but not essential.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Euan Green

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