VP of Marketing

Job Type:
Executive & Senior Appointments, Marketing
North America
Salary Description:
Competitive Salary Offered
Job Ref:


• Louisville, KY

The Vice President of Marketing will focus on building the Marketing strategy for the regulated real money Horse Racing B2C offering. This role will be responsible for all areas of Marketing, including Acquisition, Retention, Brand, and Content, both offline and online. The scope of this role includes formulating the strategy and implementing processes to ensure the strategy is realized. Candidates must have online gaming marketing experience.

• Developing the overall Marketing Strategy
• Responsible for the execution of the strategy across the US regulated market
• Developing & managing the strategy and related customer segments to deliver the necessary KPIs
• Working with the BI team to develop a data strategy that will form the foundation of the overall marketing plan
• Deliver marketing results and revenues to agreed plan KPIs
• As part of the overall strategy, develop value propositions that provide market standout and player resonance, making the brand the operator of choice
• Strategic and Tactical Marketing Plans that will maximize growth and revenue opportunities
• Implement Campaigns that engage the target audience, primarily to reduce player Churn and increase Reactivation
• Develop strong relationships with relevant 3rd party media agencies, affiliate networks etc.
• Understand the Horse Racing revenue model, the key stakeholders, competitors
• Understand the marketing strategy of competitors and respond appropriately
• Manage a marketing team, develop their capabilities and maximize their contribution to the business
• Manage VIP team to deliver a VIP strategy that maximizes revenue
• Provide insight and input into the product marketing roadmap

• Bachelor's degree in Business, Finance, Marketing or equivalent with strong aptitude and relevant experience.
• 5-10 years of experience in online gaming marketing
• 10+ years of experience in digital marketing
• Experience with horseracing preferred
• Experience with TV production and buying preferred
• Strong understanding of retention and acquisition channels
• Must possess strong interpersonal and communication skills
• Must be able to work in a ROI, high pressure environment
• Act as a leader and team player and have the ability to work with people in all levels of the organization
• Have the ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Must be able to legally work in the US
• Must be able to get US gaming licenses

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jonathan

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