SEO Manager

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Salary Description:
Competitive Salary Offered
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BettingJobs are looking for a SEO Manager for a leading iGaming company in Lisbon, Portugal. The company focuses on sustainability and growth and will transform the sector for their players, themselves and the good of entertainment and is home to a global family of >25 well-known brands.

Reporting directly to the Head of Acquisition, the SEO Manager role is responsible for delivering and executing the SEO strategy and management of SEO activities for all brands across the region (Latam and Iberia). The ideal candidate will manage the execution of global organic search strategy and perform key SEO functions across all Digital products for the region. Your duties will also include managing the SEO Specialists team and ensure proper strategy execution and optimization to contribute to business objectives. The SEO Manager will work closely with CRM & Content and Creative teams and be responsible for educating the relevant departments in using SEO guidelines/best practices and following up on its implementation. Functions will include site technical and content audits, on-page optimization, keyword research, link building, app optimization, search data analysis, content gaps, reporting.

We are looking for someone with a solid technical background, highly organized, and comfortable working in a fast-moving, dynamic environment. The ideal candidate thrives in an entrepreneurial environment, has managed a team, an analytical mind, and is results-oriented. If you are an experienced professional with significant and demonstrable experience in SEO, we would like to meet you.

This role is pivotal in growing our customer acquisition while establishing best SEO practices and deliver integrated cross-channel strategies. The successful candidate will require leadership and organizational skills to lead a small team.

Manage the SEO Specialists team and monitor their progress and results.
Coordinate, plan, develop and implement on/off-site SEO strategies and related activities to improve organic search visibility and revenue
Perform on/off-page SEO audits, competitor analysis and identify areas for improvement
Design and coordinate SEO strategies including, but not limited:
Keyword research and development of organic keyword lists
Content optimization and ideation
Backlinks acquisition
Mobile first optimization
Page speed optimization
Site architecture and internal linking
Site Migrations and Redesigns
Recommend new SEO techniques/tactics in line with search engine latest updates and market changes
Establish best SEO practices and deliver integrated cross-channel strategies
Coordinate and report on link building activities
Benchmark industry and similar sites’ technical and content implementations
Identifying potential risks, setting goals, budgeting and forecasting SEO performance
Identify new content opportunities
Monitor, analyze and report on global organic performance for each brand and product, including rankings, traffic, conversions, engagement (etc.) on a regular basis
Interpret key data through multiple analytics tools and deliver insightful analysis and recommendations
Assist with Content/SEO Market intelligence and monitor the sports and gaming sectors in order to adapt to trends and changes

Goal setting, leadership, performance monitoring and taking corrective action as required
Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class

3+ years’ experience working in a large organization, managing a team of SEO specialists,
Solid understanding of search engine success factors, algorithms, SEO best practices, industry trends and threats
Experience coordinating and executing international SEO activities
Solid experience using industry standard SEO tools (i.e.: Google Search Console, Google analytics, SEMrush, Ahrefs etc.)
Demonstrated knowledge of link building/tactics with previous hands-on experience.
Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders involved in SEO activities
Good communication, analytics, project management, writing and organizational skills
Ability to work towards targets/KPIs and manage budgets
Native or complete professional competence in Portuguese or Spanish. Good verbal and written English is a must.


Higher studies in Computer Science
Deep understanding in programming languages: Html, Css, Javascript and PHP
Experience of the Industry
Leaders and Managers - Leadership Behaviour Framework:

Agile Thinker
Diversity and equal opportunities:

As a global employer, the company is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Iona

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