CRM Manager

Job Type:
Permanent
Categories:
Marketing, Operations
Location:
Europe
Salary Description:
Competitive Salary Offered
Posted:
28-Mar-22
Job Ref:
17141

BettingJobs is working with a world leader iGaming company seeking a CRM Manager in Lisbon, Portugal. The company is a global family of >25 well-known brands who focus on growth, sustainability and transforming the sector for their players, themselves and for the good of entertainment.

The ‘CRM Manager: Brazil’ will be responsible for a communications plan reflective of the local culture and sports/gaming interests. They will ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement and grow revenues. You will define the communications for all stages of the customer journey: early stage on-boarding, customer upsell/cross-sell and lapsed customer win-back.

You will align fully with the Brazilian ‘Country Manager’ and with colleagues to review segmentation and event-based promotional mechanics that have proved successful in other regions and adapt where relevant aligned to local interests and behaviours. You will also make use of (and provide input on) the product roadmap to reach new and existing audiences.

CRM

Marketing communications across the entire customer journey (all brands, products + audiences)
Optimize our automated marketing and comms plans to maximize engagement
Campaign planner with promotional budget focused on sporting/gaming events to increase LTVs
Analyze different types of customers, grouping them and segmenting them into different categories, planning promotional and loyalty campaigns for each defined customer segment
Monitoring competitors, learning from them, and reacting to them ensuring best market practice
Prepare reports on business and campaigns results that have been carried out and propose corrective measures if necessary
Collaborate with ‘product managers’ to promote new products/features to relevant audiences

General

Goal setting, performance monitoring and taking corrective action as required
Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class
Essential:

Native Brazilian Portuguese. Good verbal and written English are a must.
3+ years managing a CRM team with track record of success
Proven experience implementing a CRM strategy with automated comms + clear KPIs
Deep knowledge of sports/gaming, demonstrating genuine passion and enthusiasm
Understanding of the Brazilian Sports market
Proficient with CRM tools (ideally Optimove) to segment audiences and measure campaign performance
Strong analytical skills with high proficiency across the Microsoft Office suite
Good organizational and time-management skills
Desired:

Industry Experience
A genuine interest in sports betting, casino and poker with a willingness/aptitude to learn more
Leaders and Managers - Leadership Behaviour Framework:

Agile Thinker
Influential
Results-driven
Self-Aware

Diversity and equal opportunities:

As a global employer, they are committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Iona
Email:

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