CRM Manager Canada

Job Type:
North America
Salary Description:
Competitive Salary Offered
Job Ref:

A very successful sportsbook and casino operator from the European market are about to receive their Ontario license. This role must be based in Ontario and the company offer a work from home/hybrid model.

In this role you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels, for creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.

● Develop a comprehensive, data-driven CRM strategy for the Canadian market, in collaboration with the HQ team taking into account local compliance, market conditions and the competition;
● Ownership of the CRM plan;
● Plan and develop local, personalized and targeted campaigns using relevant customer channels
such as onsite messaging, email, messaging and Social Media;
● Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys,
keeping them updated on market insights, competition intelligence, best practices;
● Ensure that the campaign execution and delivery is completed as per plan and all the relevant
stakeholders are aware of the volumes, performance and outcomes;
● Deploy the bonus budget profitably through robust planning, execution and analysis;
● Analyze historical revenue performance and forecast future program performance;
● Initiate and manage the development process of creative -from brief to delivery- with a laser focus
on the customer insight and deliver customer engagement and response;
● Lead ongoing segmentation of the customer base in the market to identify insights and target
customer segments with specific campaigns;
● Identify customer touchpoints and ensure that the right actions and communications are
● Keep abreast of advertising standards and consumer protection laws and standards in Canada;
● Follow and report on competitor activity within the Canadian market;
● Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep
understanding of customer motivation.

● Min. 4 years of CRM, lifecycle management or marketing experience, preferably with a technology company;
● Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
● Well versed in extracting customer insight from data;
● Great organization, planning and prioritization skills, with strong attention to detail;
● Solid experience in implementing, driving and managing complex multi-channel campaigns;
● Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for
example). Optimove tool will be considered a plus;
● Exceptional stakeholder management and collaboration skills;
● Native fluency in verbal and written communication in English. French skills are a plus

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jonathan

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