Senior CRM Manager

Job Type:
Permanent
Categories:
Marketing
Location:
Remote
Salary Description:
Competitive Salary Offered
Posted:
03-May-22
Job Ref:
16933

Our client has an exciting opportunity as a Senior CRM Manager. You will be responsible for the day-to-day management of the CRM teams and strategy, focused on customer segmentation, promotional and comms calendar planning, bonus optimisation strategies and product improvements to drive enhanced player values and retention rates for the casino brands. This CRM Manager position demands extensive cross-functional collaboration, good communication skills, excellent project managerial skills, creative skills, and a process-focused aptitude that will enable the CRM Manager to effectively execute multiple responsibilities and deliverables
Above all, the role is very execution (get-it-done) focussed with clear performance KPIs.

Essential Requirements:

• 4 Years plus experience in CRM and CRM team management of a casino business
• Experience in core Customer Segmentation and value extraction strategies
• Excellent analytical acumen with the ability to interrogate numbers
• Strong organisational skills with experience managing multi-channel comms (email, SMS, mobile application push notifications, etc) strategies across multiple brands (ideally in different regions)
• Proven track record of customer lifecycle automation and journey planning
• Comfortable creating and innovating new promotional campaigns and calendars targeting customer behaviour changes
• Outstanding appreciation of the key Casino CRM KPIs to measure successful campaigns / overall KPIs to drive business growth across the player base
• Competent with Casino Content management processes to optimise the customer experience
• Robust understanding of dynamic email template creation to aid automation and personalisation
• Greater depth of knowledge of techniques to ensure optimal inbox delivery rates
• Logical, pragmatic and with a strong attention to detail
• Comfortable optimising campaigns based on performance
• Gathering learnings and competitor insights and incorporating these into campaigns
• Able to report back to and work effectively with stakeholders to improve the Casino offering
• Working closely with the BI team to define and brief in a reporting suite to aid the business insights / optimisation and day to day operations
• Excellent written and verbal communication skills

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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