Senior Content Executive

Job Type:
Permanent
Categories:
Marketing, Operations
Location:
Europe, Home-Based, Malta
Salary Description:
Competitive Salary Offered
Posted:
14-Jan-22
Job Ref:
16795

Your Main Responsibilities
Writing, editing and briefing of content in line with product style guides and user personas.
Work alongside UX, SEO and the Product Manager to prioritise the development of content that matches our product strategy and user needs.
Maintains and develops the product’s style guide and voice and champions them within both the content and product team.
Performs competitive and qualitative content audits.
Sets clear content metrics to determine the success or failure of content initiatives, monitors them, and reports on them to the product team.
Mentors team members and further develops their content skills.
Provides creative and strategic content input to product stakeholders.
Is accountable for the content resources deployed on a product.

In your first 12 months you will:
Create and maintain a style guide for your sites, that can be easily integrated into briefing, writing and editing guidelines.
Build a library of processes, so that we’re never more than a couple of clicks away from understanding how content activities are performed on the sites.
Grow the freelancer database so that we have ample high-quality writers available to cover all content and editing needs across our language sites.
Become an expert on your site's competitors and be able to showcase their strengths and weaknesses.
Improve the quality of existing pages and be able to quantitive their success.

Knowledge Skills & Experience
A minimum of three years’ experience working within a content role (preferably within the online affiliate industry).
Knowledge of content strategy and how to apply it to a digital product.
An analytical mind that is comfortable setting performance metrics.
Excellent knowledge of grammar and superlative written communication skills.
Fluent/Native English speaker essential.
Strong team collaboration skills and the ability to bring teams with widely diverse backgrounds together.
Experience within the casino and slot verticals, and in a content leadership role is considered an asset.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jennifer Innes
Email:

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