Casino Acquisition Specialist

Job Type:
Permanent
Categories:
Marketing
Location:
Malta
Salary Description:
competitive salary and benefits
Posted:
14-Jan-22
Job Ref:
16793

BettingJobs is working with globally renowned iGaming operator seeking to expand their Malta based team with the addition of a Casino Acquisition Specialist. Hybrid working approach between the modern office and home.

As a Casino Acquisition Specialist you will brief the acquisition journey tests to casino operations team, keeping a track of the testing process and analysing test results and monitoring wider trends.

Responsibilities include:
• Tracking conversion rate fluctuations on country and channel level, highlighting the best/worst performing flows.
• Reviewing the landing page copy and aligning with performance teams to agree on the best copy tailored for channel needs.
• Keeping a track of journey improvement areas and, together with senior manager, working to mitigate drop off points (working closely to Country Leads/ BI/ Operations/ Product/ Payments/ Offers/ Performance Marketing teams).
• Overseeing daily, weekly and monthly performance KPI reporting (new RMs, CPA, LTV, ROI and others).
• Tracking performance vs. targets, working closely with senior manager to identify optimization areas.
• Helping to coordinate new and ongoing acquisition projects and initiatives, providing casino related information to digital delivery and digital ops teams.
• Work closely with the Casino Offer Manager to plan A/B tests across various performance channels

Requirements
• You will have 1-2 years’ experience in real money online gaming, preferably casino focused
• Good understanding of performance channels and acquisition KPIs
• Strong awareness of wider digital marketing
• Willingness to learn and broaden the knowledge in performance marketing field
• High level of flexibility and adaptability to manoeuvre in a very dynamic environment
• Proven analytical and data reporting experience
• Understanding of Google Analytics would be highly beneficial

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Euan Green
Email:

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