Marketing Manager (B2B)

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive
Posted:
11-Jan-22
Job Ref:
16746

BettingJobs.com are seeking a B2B Marketing Manager for a rapidly growing sports betting & iGaming platform provider. The B2B Marketing Manager will be responsible for the daily planning, development, execution and reporting of a multi-channel brand marketing activity and will play a key role in supporting the Business Development team.

The B2B Marketing Manager would be well suited to a marketing professional with a strong awareness of branding, a comprehensive understanding of the iGaming industry and an interest in sportsbook.

Responsibilities:

• Managing the day-to-day planning, development, execution and reporting of B2B marketing campaigns across various channels, segments, regions and products across the organisation.
• Adhering to the organisation's prescribed high-level brand strategy with the ability to articulate these values clearly across all marketing collateral.
• Day to day management of all digital marketing channels within the organisation including social media.
• Executing multi-channel brand marketing tactics to help drive lead generation
• Supporting the creation of sales enablement materials to assist Business Development operations
• Managing the CRM function within the B2B marketing team
• Assisting with calendar-based planning to help support clear short/medium/long term B2B marketing strategy
• Support in updating of marketing KPIs, benchmarks and goals to help team measure performance to wider business.
• Working with supporting agency and internal stakeholders to help generate a steady, consistent flow of externally consumed brand communications.
• Develop a clear understanding of the products and services that the organisation offers and help promote and communicate these in a clear, digestible way for external-facing audience.

Requirements:

• Knowledge of the sports betting & iGaming industry and the sporting calendar
• Understanding of B2B platform supplier/operator/player ecosystem
• Experience in development and nurturing of B2B marketing campaigns
• Experience in comms planning
• Strong copywriting skills
• Experience of managing a CRM system
• Excellent communicator
• Highly organised and proficient at campaign management

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: John O'Neill
Email:

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