Product Marketing Manager

Job Type:
Permanent
Categories:
Marketing, Product
Location:
Gibraltar, Home-Based, Isle of Man, Malta, UK
Salary Description:
Competitive Salary Offered
Posted:
11-Jan-22
Job Ref:
16740

We're working with a well-established iGaming content provider, seeking a Product Marketing expert to join their operation. The role can be based from multiple international office locations or on a remote basis.

Role Summary:
This newly created role will oversee the product marketing function within the marketing department – liaising with product, compliance, sales and account management teams in order to develop effective marketing positioning that communicates the features and benefits of the defined products and services internally and externally.

Key Responsibilities:
● Agree timelines and coordinate new product / new features launches from a marketing point of view with product management, commercial and regulatory departments - manage, update and maintain the delivery tracker.
● Agree with the sales and account management teams on the internal / external communication & advertising roadmap per market.
● Develop product marketing strategies to position our products within our portfolio and vs competition - including lifecycle management.
● Develop value propositions and highlight USP, Reason to believe, differentiator and positioning - with the aim to sets products apart from others in a competitive market.
● Develop messaging framework to communicate products’ features and benefits.
● Brief the Marketing Art director and content writer to deliver high quality marketing & advertising materials.
● Work in collaboration with the rest of the marketing team (content, event, brand, etc.) to deliver product benefits / USPs / positioning for each product to ensure consistency in messages across all marketing channels (web, social media, PR, BTL,etc.)
● Able to translate product & tech features into commercial language and act as a comms bridge between product and commercial teams
● Deliver a set of essential sales materials and marketing collaterals to promote our entire portfolio internally / externally (sales sheet, ppt pack, videos, bespoke copy, visuals, blog posts, case studies, etc.) - briefing the art director & design teams accordingly.
● Ensure all relevant marketing materials are provided to stakeholders in a timely fashion.
● Handle market research on industry and trending products: Obtain insights into customers’ usage of current products from product owners and enable untapped opportunities through multiple data sources (bespoke quant or qual research, sales data, market reports, commercial pre/post launch feedback).
● Establish buyer personas and target audiences.
● Speak and be able to present products to both external and internal audiences

Key skills & requirements:
• Working to the highest standards, even under pressure: You’re ambitious, hold yourself to high standards and thrive in a dynamic, high-energy environment.
• Proven experience as a Product Marketing Manager (8-10 years)
• iGaming experience is a MUST
• Native English speaker / strong writing skills: you are able to formulate key messaging and carefully chose craft well-written blurb
• Strong project management, communication and people skills: This role requires interaction with various teams across the company and strong influencing skills. You enjoy working with people and can align teams towards a common goal.
• Data-driven with experience in market analysis / knowledge of market research
• MSc in Marketing, Communications or similar field

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jennifer Innes
Email:

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