Bettingjobs.com are currently recruiting for a CMO for Europe for a leading online casino and sportsbook brand based remotely.
● To plan, implement and manage Marketing and Brand Strategy.
● To manage daily Marketing Operations in terms of Customer Acquisition, CRM, and Branding.
● To lead the team in line with the company’s Business Plan and Overall Strategic Vision.
● To set budgets and KPI’s, measure ROMI, CAC, LTV, CPA, and other key indicators, and develop activities to optimize them.
● To analyze data and interpret reports to make decisions based on Customer Behavior.
● To conduct research and be aware of the Competitive Environment and Market Trends.
● To interact with other C-level executives on Forecasting, Budgeting, and Resource Allocation issues.
● To provide accurate and timely reports outlining the marketing performance.
● To develop, motivate and optimize Marketing Team Members’ Capabilities, initiating training activities.
● To uphold a Growth-Oriented, positive and inspiring environment while keeping team members accountable to company Policies, Procedures, and Guidelines.
● At least 3 years of experience in a CMO position in the gaming or related industry
● Strong understanding of Digital Marketing, Brand Promotion, and Sales
● Experience in acquiring new customers and growing businesses, as well as in delivering profitable Acquisition marketing campaigns with ambitious KPI’s
● Self-starter with solid Leadership Skills eager to invest in marketing team members' development and inspire them to go forward
● Strong analytical and Project Management skills
● High level of flexibility and adaptability to maneuver in a very dynamic environment
● Proficiency in English, knowledge of other languages is an advantage