Senior Copywriter Editor

Job Type:
Permanent
Categories:
Marketing, Design
Location:
UK
Salary Description:
competitive salary and benefits
Posted:
24-Nov-21
Job Ref:
16616

Bettingjobs is working with an international iGaming leader who are now seeking to expand the London based team with a Senior Copywriter Editor.

The Senior Copywriter Editor will be responsible for owning brand voice through written communications for both B2C and B2B across all verticals of the marketing team (Affiliate, CRM, Betting Resources and PR). You are a huge consumer of content and love to get under the bonnet of the business to identify audiences and the best strategies to engage them.

Responsibilities:
• Capture the imaginations of new audiences through written communications
• Be a part of the bringing together of all the brand elements (messaging, customer and market insights, design elements) into clear campaign objectives
• Raise brand awareness and direct response from different audiences by using user insights from the marketing team to pioneer content improvement
• Take ownership of the Marcomms calendar in alignment with the content team
• Measure content success via Google analytics
• Be responsible for uploading Betting Resource articles via CMS system and optimize pages for best in-class UX
• Follow ‘best practice’ standards via marketing style guide and SEO guide
• Take ownership of the relationship with Spotlight
• Assist the product team with content for PR and the B2B arm of the business
• Take ownership of Jira requests
• On-time delivery and organisation of Jira requests of the Inbound Organisation and on-time
• Develop and implement brand guidelines

Skills & Experience:
• Knowledge of online content strategy and creation
• Comfortable working with a CMS system
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Excellent time-management and organizational skills
• Exemplary communication skills between teams
• Comfortable working independently with little direction under tight deadlines

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: euan
Email:

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