Director of Marketing (B2B)

Job Type:
Permanent
Categories:
Marketing
Location:
Home-Based
Salary Description:
Competitive Salary Offered
Posted:
06-Dec-21
Job Ref:
16581

This role can be remote-based anywhere in Europe (or similar time zones).

One of the leading Live Casino providers in the market are seeking a Marketing Director to join their leadership team. The Marketing Director will plan and execute Vivo’s marketing strategy, define the roadmap and manage the marketing team and domain.

They are looking for a creative, growth-oriented person who will be responsible for strengthening the brand while generating new opportunities to grow the company within the rapidly growing Live Casino scene.

Responsibilities:
• Develop and lead the company’s global go-to-market strategy and direct the tactical execution to support the company’s topline growth.
• Build brand identity and define the company brand - including positioning, messaging, and value proposition strategy. Build and establish the product marketing strategy and communication.
• Drive the digital marketing and social media campaigns for increased brand awareness and lead generation.
• Own and efficiently utilize budget, allocating spending, and optimizing a blend of marketing channels to achieve measurable results.
• Produce high-quality content for various needs, such as market surveys, Webinars, Whitepapers, Case Studies, Blogs, Videos, and more.
• Plan and execute presence within industry exhibitions and events.
• Full ownership of website uplift and re-structure.
• Analyze ROI of all marketing programs, communicate results, and evaluate marketing effectiveness.
• Understand the needs of the sales and account management teams to build a strong relationship through marketing solutions and sales support tools which will be pro-actively provided to sales and the account management team.
• Conduct research and analysis of the market to include partners, customers, and competition.

Requirements:
• 2-4 years of experience in marketing roles at a management level within the iGaming global markets.
• Strong understanding of inbound and outbound marketing for the B2B enterprise.
• Must be able to clearly demonstrate key competencies including strategic vision, execution, and measurable results.
• Experience across all disciplines of marketing including lead generation, branding, social media, communications, content marketing, branding, public relations,
marketing analytics, and events.
• Demonstrable experience in positioning a company in a competitive market.
• ROI - driven approach to marketing and strong attention to detail
• In-depth understanding of the customer journey.
• Bachelor’s Degree in Business, Marketing, and/or relevant field.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jonathan
Email:

Return to search results

X
Latest Job Listings