High Value Account Manager- France

Job Type:
Operations, Sales, Business Development & Account Management
Salary Description:
competitive salary and benefits
Job Ref:

Bettingjobs is looking for a France High Value Account Manager who will be responsible for maintaining, developing and increasing high value accounts. Based in or around Montpellier.

Reporting to the France Country Manager, the successful candidate will need to analyse their country’s customer life cycle, user experience and key customer touch points having as end goal to improve the overall player values and retention rates in the segment.

France High Value Account Manager will be responsible for:

• Events and Roadshows: Effective cost/investment management regarding player selection for roadshows and events. The candidate is required to put forward key value customers for consideration when roadshows and events are being organized. Contact and confirm attendance with relevant customers that have been selected to be visited or invited to roadshow or events. Follow through to confirmation and attendance. Execute on logistics, customers invitations and customers communication in order to facilitate the successful outcome of group events. Track and illustrate changes in customer value, retention and activity as a result of meetings.

• Customer Value Management: To report back on the financial performance of High Value segment. Understand all profitability numbers and ratios e.g. Margin, Net win ratios, etc. and how the segment affects the overall business. Monitor Net Win and ensure clients comping levels are in line with their profitability. Review customer withdrawal levels and target them with campaigns to ensure the return of cash in the system. Grow total Net Contribution from the base of allocated Potential High Value customers. Ensure segments remains active during any given month or provide updates on reason for inactivity. Develop and implement strategies for retaining & growing new high value customers. Devise and initiate strategies which promote activity and retention.

• Client Support and Outbounding: To ensure that all customer alerts are reviewed and attended to. A minimum of 4 contacts per month per hosted customer are required. This can include relationship building e-mails; SMS, WhatsApp’s and telephone calls – and respective notes for the contacts need to be captured and reflect in Boat. To pay close attention and respond effectively to MIMO issues affecting all High Value customers. Pay attention not only to withdrawals but also to big depositors and apply accurate tactical plans.

• Campaign execution: Identify, design and implement initiatives, interventions, promotions and out of the box ideas to retain lapsing or to reacquire lapsed and inactive High Value customer. Ensure that all campaigns are localized and relevant. Post campaign insights mechanics and results to be shared post campaign completion. Target winners with effective treatments and interventions in order to have funds reintroduced. Review customers who have big and rapid losses and decide on necessary comping needed.

• Information management: Ensure that all player information are up to date ensuring that details are captured on the applicable CRM tools.

The ideal candidate will have:

• Marketing Degree or relevant qualification/experience.
• Based in Montpellier (or surroundings).
• Client Relationship Management experience.
• Web / e-commerce experience advantageous but not a necessity.
• French native speaker and good knowledge of English (preferably professional writing background).
• Familiar with CRM best practices.
• Highly computer literate.

Role Competencies:

• Exceptional organization and prioritization skills with the ability to manage a high volume of tasks.
• Work autonomously and liaise with key individuals.
• Highly motivated in challenging environments.
• Strong analytical skills.
• Numbers and targets driven.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: euan

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