Sports Retention Marketer & Copywriter- France

Job Type:
Permanent
Categories:
Marketing
Location:
Europe
Salary Description:
competitive salary and benefits
Posted:
22-Nov-21
Job Ref:
16516

Bettingjobs is looking for a France Sports Retention Marketer & Copywriter who will be responsible for mapping the customer’s journey and growing the market through implementation of retention marketing activities. Located in or around Montpellier.

Reporting to the France Country Manager, the successful candidate will monitor the French customers and develop marketing content to improve engagement and retention.


France Sports Retention Marketer & Copywriter will be responsible for:
• Full responsibility for France’s sport retention promotions calendar within country management to ensure brand has localized and relevant campaigns.
• Develop and implement interventions and campaigns for retention & growth of customer base.
• Continuously analyzing market/competitors to ensure product and retention campaigns are competitive in the market place.
• Ensure all sport relevant product features are effectively marketed and leveraged.
• Customer personalization strategy.
• Support customers in improving their user experience.
• Track and report on the success of implemented campaigns.
• Responsible for maintaining the integrity of the player experience.
• Support other web marketing responsibilities as needed

Copywriter responsibilities will include all marketing related content such as:
• Push notifications
• SMS
• Emails
• Promotions
• Social Media adverts
• Keep up with the latest developments, in-house and online
• Working with stakeholders across the business efficiently and effectively
• Review all French translated copy


The ideal candidate will have:
• Marketing or Business Degree.
• Based in Montpellier (or surroundings).
• Experience in the I-Gaming industry for European markets.
• Passion for sports.
• Experience in a customer centric/relations environment.
• French native speaker and good knowledge of English – preferably professional writing background, online an advantage.
• Familiar with CRM best practices.

Role Competencies:
• Creative and pro-active thinker.
• Highly motivated in challenging environments.
• Strong negotiation and communication skills.
• Strong attention to detail and analytical skills.
• Deadline driven.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: euan
Email:

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