Head of Paid Media

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Salary Description:
Competitive Salary Offered
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Are you a currently a Paid Search Manager who’s looking for their next career move to step up to be a Head of Paid Media or maybe you're already operating at this level and you need a new challenge, then this is a role you need to apply for! Be responsible for driving all things digital paid performance related for a fast growing worldwide Brands. In this position, you will need strong skills and experience within paid search – with experience of using various PPC tools and platforms. Your primary focus will be creating & overseeing the paid media strategy within the business to drive growth & efficiency in the market whilst looking to grow the channels ROI.

Responsibilities of the Head of Paid Media:
• Have experience in all paid search channels, including PPC, search, display and paid social
• Experienced in bid management, conducting keyword research & competitor analysis
• Experienced in reporting, analysing and interpreting data for campaign performance and feeding back to key stakeholders with proposed actions
• Maintain sufficient reports to communicate paid media performance with key business stakeholders and the team
• Agree and implement strategy to achieve business targets and continues growth
• Utilising bid management tools to help drive KPIs
• Audit work and continued optimisation
• Regular testing new strategies and relevant betas
• Work with senior stakeholders to show them the strategic value, and deal with any questions / concerns they may have
• Prepare analysis to help provide insights to the wider team / business
• Help create forecasts for performance and budget
• Manage regular reports for both wider business and marketing specific use

The skills of the Head of Paid Media:
• Ideally a minimum of 4 years’ experience in creating, managing & reviewing a variety of PPC campaigns across, Google, Bing and social media platforms eg Facebook, Instagram
• Background in the Gambling industry
• Confidently in solely managing all PPC budgets and providing accurate monthly spend forecasts
• You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Carla

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