Bettingjobs.com are currently recruiting for Key Account Manager for Finland with a leading Operator based in Malta.
●Manage a portfolio of high value players with the objective of retaining and growing spend.
●Taking ownership for your portfolio, scheduling contacts which drive retention, growth and reactivation.
●Full visibility of all communications sent to your portfolio, including sensitive document requests send to players (ex. ID, source of income etc) as required by local compliance. You will be expected to manage and execute on such requirements.
●Ensuring you work within budgets for player bonuses and events, whilst also working towards turnover and revenue targets. You will be expected to bring forward investment cases in order to funnel spend to the benefit of your portfolio.
●Analyse player activity to identify drops and spikes. As part of your proactive portfolio management, carrying out a daily review of biggest winners and losers and re-configuring your planned contact strategy to take advantage of any emerging player behaviours.
●Create suitable ad-hoc campaigns for your very specific but high value target audience.
●Continually examine the value proposition offered to VIP customers by competitors, ensuring we stay ahead of the game, leveraging experiences and bonuses to retain and grow your portfolio.
●Working with the central VIP Events team to propose and plan events and promotions that drive player activity.
●Report on your portfolio to your manager and the MD for the region (Finland). You must have a strong analytical mind and must be able to use data to draw conclusions and recommendations.
●Dealing with any escalations regarding account closures, responsible gaming issues, event related inquiries and bonus inquiries, including out of core working hours.
●Taking responsibility for increasing your product and brand knowledge, proactively communicating new features and products to relevant player in your portfolio, acting on opportunities to educate customers on features and products to increase value.
●Several years' experience managing a portfolio of clients in either a KAM gaming team, or in a consumer facing organisation that demands the very best customer experience for the most demanding of clients
●In depth knowledge of segmentation, CRM, and campaigns
●Ability to build a VIP management strategy
●Commercially driven; providing ROI on all activities
●Proactively making improvements in all aspects of the Key Accounts to increase the value of the portfolio
●Passionate about sports and casino
●A sales / business development approach to expanding and growing the value of your accounts
●Excellent communications skills and an eye for detail are a must.
●Native level communication ability in Finnish, both in speaking and writing.
●Have a burning desire to provide the ultimate player experience.