Our client are a Sports and Casino iGaming start up running both FIAT and Cryptocurrency payments and looking to launch across Europe, LATAM, Japan, Canada and parts of Asia.
This business aims to expand swiftly into the Japanese Market and are looking for an experienced regional marketing professional to be their go-to person for this area of the business.
• Adapting the site from scratch on its offering/campaigns/content for the Japanese market
• Implementing a brand strategy and identity in Japan
• Plan/Coordinate and follow up media buying in Japan
• Evaluate the brand and competitors progress
• Coordination of relationships across departments including CRM, campaign, product teams etc.
• Take lead on external activities in regard to VIP-treatment (actual send outs/events)
• Agency management
• Work with the Head of Affiliates on affiliate negotiations when needed and assist departments in all matters towards our presence in Japan
• Negotiations towards smaller and larger partners
• Responsible for keeping our budget in balance and reaching targets set for this market
• Coordination across the team in terms of utilising/adapting all central assets and campaigns
• Some support in proofreading Japanese translations / content
• A Japanese native with an online marketing background
• 3-5 years’ experience working in an iGaming industry
• Fluent in written and spoken English
• Impressive analytical skills and ability to express good judgement based on a sound understanding of metrics & data.
• Can adapt to changes well and bring creativity & innovative thinking to the table.
• Lead and oversee acquisition and local brand adaptation efforts in Japan
• Able to deal with large, multi-phase projects so prioritisation & the managing of deadlines will be paramount.
• Communication comes easy to you - you are able to tailor dialogue & delivery suitable for different audiences.
• Your organisational skills are on point with excellent time management & you have experience balancing multiple projects simultaneously and prioritizing accordingly.