A high-performing iGaming affiliate company are currently looking for a Sportsbook SEO Product Specialist to join their team.
This job opportunity is available in Malta, UK, Germany or remote (as a consultant).
Scope of the Role:
o The SEO Product Specialist will be responsible for taking full ownership of the development and implementation of SEO optimizations and product-specific SEO strategies for specific sites from our German portfolio in both Sports or Casino, in line with SEO best practices. He/She will be responsible for the continued health and growth of its keyword rankings and organic traffic to drive incremental revenue while maintaining overall site health.
o Review and analyse sites for areas that can be improved and optimized
o Conduct in-depth keyword research, manage keyword rank tracking and reporting to drive the most valuable traffic
o Work closely with the German Content Editors, Freelancers and relevant stakeholders to implement the SEO plan
o Analyse keywords and SEO techniques used by competitors
o Identify, plan, and execute technical SEO recommendations for our brands including site architecture, site migrations and re-designs
o Ability to execute link building activities
o Working on the WordPress and other backends as necessary
o Stay up to date with the best SEO practices, due to the ever-changing industry trends In-depth understand search engine behaviour
o Ability to work independently and spot opportunities to increase search visibility
o Constant follow up and alignment with the Country Manager and SEO Manager in order to deliver our product strategy and improve our SEO
o Fluent in German and English
o Knowledge of the Sportsbook market and a sports background will be considered a strong asset
o Bachelor's degree in business, marketing, communications, or related field required
o Hands-on SEO experience of 2+ years, agency experience optional but desired
o Experience with industry tools (Moz, Ahrefs, SEMRush, Majestic, ScreamingFrog, etc)
o Experience with analytics platforms like Google Analytics and Google Search Console
o Great time-management skills, prioritise multiple tasks and work towards deadlines
o Excellent verbal and writing skills
o Strong motivation and ability to work in a fast-paced environment