Digital Content and SEO Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
competitive salary
Posted:
09-Sep-21
Job Ref:
16280


We’re looking for someone who lives and breathes digital content and SEO, a marketing professional who is keen to take charge of content strategy implementation and development across all touchpoints. This role requires someone who with a creative edge and impeccable writing skills.

Responsibilities
• Act as the digital content and SEO lead providing guidance to the team as and when required to aid both activity-based tasks and marketing strategy
• Manage all PPC activity, including ongoing testing of adverts for continuous improvement
• Measure all activities across SEO, PPC and digital content, including the development of new processes as required
• Perform ongoing keyword research activities, including competitor analyses, to ensure content is optimised and to direct PPC campaigns
• Track competitor SEO metrics to provide comparative results on an ongoing basis and provide a record of our progress in regards to SERP positioning and related statistics
• Ensure the website is optimised for SEO purposes and act as the key liaison for optimisation work within the team and with any third parties as required
• Create SEO-optimised content for link building purposes, including fulfilment of content being hosted on quality third-party sites
• Develop content for product-led blog articles, utilising keyword research findings to help direct topic choices
• Work to improve applicable metrics, such as trust scores, and enhance our SEO profile
• Provide reports to the Head of B2B Marketing on a regular basis to track progress and suggest recommendations for enhancements

Essential
• 2 to 5 years’ experience in a similar role within iGaming with a focus on Platform Technology
• Natural people skills and an influential communicator with both clients and internal stakeholders alike
• Superb organisational skills
• Excellent written and oral communication skills
• Demonstrable ability to guide stakeholders/organisations to influence change

Desirable
• Experience specifically within a B2B iGaming provider
• Understanding of marketing strategy
• Knowledge of SEO practices across various global territories

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: euan
Email:

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