Japanese Brand Owner

Job Type:
Asia, Cyprus, Israel
Salary Description:
Competitive Salary Offered
Job Ref:

iGaming Company (B2C) is looking for a Japanese Brand Owner.

• The brand owner will be responsible for localizing the new brand from English to Japanese and become the pivot person to manage all aspects of the brand in Japan
• Create attractive campaigns for Acquisition and Conversion across multiple markets
• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Coordinate with local teams for each market to ensure best practice and performance for acquisition, CRM and VIP strategies
• Planning of all communications and media actions on all channels
• Competitor and customer insights analysis
• Analysis of player behavior to improve Retention Rate
• Works with the BI Team in the Reactivation of churn players

• Bachelor’s Degree in Marketing, Advertising / Media or equivalent
• Extensive (minimum 5 years) experience in the gaming industry as a marketing leader/Country Manager/Brand manager in Japan
Skills and Requirements:
• Strategic and Great in Analysis - ability to look at complex data and information and spot an area of opportunity/threat and develop appropriate and timely action(s) to resolve
• Collaborative and Organized - ability to work with different cultural backgrounds, various leaders to achieve goals, develops processes so results could be replicated consistently
• Brand Vision - deep understanding of what the brand stands for and how different facets of site activities and contents contribute to the awareness and presentation of the brand
• Goal Driven and Competitive - constantly motivated to achieve and exceed goals, relentless in looking for innovative ways to outperform

Other Requirements:
• Excellent verbal and written skills
• iGaming experience in operating a brand in Japanese
• Sufficient English and Japanese verbal and written skills
• Sound knowledge of marketing principles
• Creative, innovative and resourceful
• Good project management skills
• Detail oriented and highly organized
• Ability to manage campaigns with minimum supervision
• Ability to handle multiple tasks simultaneously and meet deadlines

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jonathan

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