CRM Manager

Job Type:
Salary Description:
Competitive Salary Offered + bonus
Job Ref:
VAC - 16009

The Role
Reporting to the Head of Casino, you will be responsible for developing, executing and evolving the CRM strategy for our client, a sports betting and gaming company. You will be naturally analytical and organised, delivering against ambitious KPI’s and constantly wanting to push the boundaries of marketing.

● Define, manage and deliver a CRM strategy in conjunction with the company goals and product launches that drives incremental uplift in engagement, ARPU and overall retention for Casino.
● Produce high quality and timely campaigns that are customer centric, innovative and relevant.
● Produce reports to deep dive into value & behaviour, to help define KPI’s, segmentation & test & learn approaches.
● Identify gaps and develop new processes and procedures to ensure best practice, QA safeguards and compliance obligations.
● Expertly develop creative briefs and marketing plans to effectively deliver new loyalty programmes and game launches.
● Methodically assessing the current tooling mix & operational processes to ensure the team can scale, grow and thrive effectively.
● Create an engaging cross sell experience that is mirrored and tracked across all touchpoints and channels.
● Craft & develop weekly & monthly reports that clearly articulate campaign insights against core commercial KPI’s, providing context of results and strategic plans forward.
● Confidently manage and develop relationships with core stakeholders (i.e. Marketing, Legal & Compliance, CS, Account Management, Insights and Design) to ensure all strategic requirements are understood, deadlines are met and learnings are always shared.
● Management of games roadmap in collaboration with third party game providers.
● - Regular monitoring of game performance and optimisation of game positioning on the website.
● To work on any other reasonable task required by your manager.

Key Attributes/Skills:
● 3+ years of CRM Management experience, ideally in a sports betting and/or gaming environment.
● A curious mind, always looking for new opportunities and never standing still.
● Highly customer-centric with an excellent understanding of CRM strategies and practices.
● Extremely organised with a passion to drive results through quantitative and qualitative
● Experience using different marketing channels (i.e. email, SMS and push notifications).
● Mature and professional in approach (exceptionally trustworthy).
● Excellent time management skills, ability to multitask & work under pressure
● Proficient using Microsoft Office (particularly Excel).
● Good HTML/CSS knowledge (ability to edit existing code).
● Confident in communicating and presenting to senior stakeholders across the business.

Contact Details:
Tel: 07971817732
Contact: Jennifer Innes

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