This role can be based remotely in Europe, or in the Paris office.
As our Product Marketing Manager, you will create product messaging, marketing materials & tools that set us apart in the market. You’ll enjoy highlighting our unique vision and customer-centric approach to attract new prospects, nurture leads and share information with our existing customers.
If you want to develop a strong go-to-market strategy using innovation as a motto, let’s talk!
• Get a deep understanding of our products, our strategy and our market through research and customer analysis - including clients interviews, win/loss analysis, etc
• Collaborate closely with the Sales, Product and Trading teams to propose and define the best actions and animations to sell our products. Work with the content marketing team on which distribution channel to use and develop
• Product presentation & go-to-market strategy: handle product positioning, product messaging, value propositions & marketing content
• Harmonize our communication with our 3 main targets: unqualified leads, nurturing leads and existing customers
• Build and maintain an updated planning including: product launches, websites updates, campaigns, promotion, events and pricing actions
• Influence our Product roadmap by infusing marketing data and strategic insights
We are primarily looking for candidates who are eager to participate in the company’s evolution and take part in the growing of the esport ecosystem.
• 4+ years of relevant product-marketing experience including B2B
• Esport/betting industry knowledge
In short, you are:
• A team player: You respect those you work with and are always open to help or learn from someone else
• Rigorous: You know that details make the difference
• Data-driven: You make data talk and base all your decisions on it
• Autonomous: Moving forward on your task alone doesn’t scare you, on the contrary!
• Product-oriented: You focus on the short term and long term outcomes for the product