The Crypto specialist is required to focus on acquiring new business in the Crypto market. The ideal candidate will have a sharp business mind and proven crypto, affiliate and online marketing success with P&L responsibility. The ultimate responsibility is to drive high volume new customer acquisition in a cost-effective manner, balancing risk, value and scale.
• Development of effective customer acquisition offers with the respective brand/product manager(s).
• To thoroughly research potential placements for online and offline advertising. This includes locating suitable publisher and affiliate websites and investigating the feasibility of those sites in relation to the brand’s audience.
• Negotiating advertising rates and scheduling campaigns with publishers and affiliates.
• Administration involved with the above i.e. RFP’s, Insertion Orders, Receipts etc
• To conceptualize, brief and execute promotions (which may include newsletters, competitions, tournaments, embedded games, promo pages)
• Analyzing advertising statistics.
• Reach ROI targets by optimizing campaigns.
• Analyzing advertising techniques used by our competitors.
• Developing new marketing strategies.
• Drafting suitable briefs for online creative.
• Assisting where needed with the trafficking of the campaigns, including
o Scheduling of advertising campaigns
o Maintenance of existing campaigns
o Testing of tags
o Various duties relating to the production of advertising reports on a daily basis.
o Email and telephonic correspondence with various third parties involved in the marketing process.
• Regular reporting to senior stakeholders on the success of the marketing campaigns
• Other ad hoc marketing duties