Acquisition Manager

Job Type:
Permanent
Categories:
Marketing
Location:
Home-Based, UK
Salary Description:
Excellent
Posted:
25-Aug-21
Job Ref:
15975

BettingJobs.com are currently seeking an Acquisition Manager for a market leading gaming company. The Acquisition Manager will be a leader in the design, implementation and optimisation of acquisition marketing programs. The position will require a balance of creative and performance marketing experience of acquisitions from social media, traditional media, SEO, affiliates and referrals.


RESPONSIBILITIES
• Lead the execution of the brand’s acquisition marketing strategies and activities roadmap
• Drive conversion optimization for brand’s digital programs and campaigns
• Identify and investigate high-potential traffic channels and make recommendations based on findings
• Maximize ROI from high value affiliate traffic sources through the optimization of deal structures and conversion optimization efforts
• Produce concise insights based on complex data and derive and champion ROI driven optimization recommendations
• Identify and analyze source and funnel conversion metrics and KPIs and their contributions to business outcomes
• Deep-dive into conversion performance to generate recommendations for campaign and evergreen content while working closely with other marketers
• Optimize how the brand communicate and interact with their customers (targeting, personalization, etc.) and ensure that we contact each potential customer with best channel/moment combination possible
• Monitor and perform competitor analysis to own all market knowledge and support the brand’s growth objectives
• Develop and execute project tactical plans and forecast how these optimization efforts will impact business outcomes
• Prepare quarterly and monthly activity roadmaps and forecast how these optimization efforts will impact business outcomes
• Support the construct of executive-level presentations that convey complex analytical findings in a concise manner

KNOWLEDGE & SKILLS
• 5-7 years of digital marketing experience
• A successful track record of implementing and managing acquisition programs and projects
• Experience / understanding of organic, paid search, affiliate and referral traffic sources
• In-depth knowledge of digital customer experience/journey optimization best practices
• Ability to interpret and present data and results to in engaging and meaningful ways
• Capable of analyzing raw and visualized data, strong knowledge of excel
• Ability to manage and prioritize multiple projects simultaneously within a complex organization
• Excellent negotiation and relationship building skills
• Experience on industry leading digital marketing platforms
• Must be able to travel 10% of the time

This will be a home-based position with frequent travel when feasible.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: John O'Neill
Email:

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