Paid Search Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Salary Based On Experience
Posted:
30-Jun-21
Job Ref:
15978

Paid Search Manager

Summary


Job Title: Paid Search Manager

Location: Islington - London

Salary: £Competitive + Bonus

Department: Acquisition


Who we are


We are a group of companies focussed on digital marketing within the gaming sector. We are a young, innovative and progressive business with staff across offices in London and Skopje. We are specialists in Customer Acquisition and Retention, Search Engine, Social & Affiliate Marketing and Data & Analytics. We are an international business active in multiple markets around the globe.


Our Company Values


We Are Here To Win

Play As A Team

Embrace Processes & Make Them Better

Make Decisions & Solve Problems Based On Data

Be Accountable & Take Responsibility

Test & Learn, Make Mistakes, Optimise

Respect, Understand & Help Each Other

The Role

The Paid Search Manager will be responsible for the sustained growth and optimisation of a diverse range of campaigns, playing a key role in the development of integrated multi-channel campaigns.

Responsibilities will include day-to-day paid search campaign management, keyword research, account structure maintenance, continuous ad copy testing, landing page / user journey optimisation and strategy implementation.

The successful candidate will have a strong interest in the digital marketing space, be passionate about online gaming and highly analytical with a proven ability to make data driven decisions in a fast paced environment.

Key Responsibilities

Assume executive responsibility for developing and maintaining innovative market leading campaigns whilst ensuring delivery meets all campaign requirements and KPI’s

Day-to-day management and optimisation of multi-platform campaigns including tracking set-up and implementation

Keyword, market and competitor research

Ad copy and landing page optimisation with the goal of increasing core metrics

Production of daily, weekly & monthly activity reports

Bid management using bid rules and bidding policies

Work with the wider Acquisition Team on strategies, budgeting and forecasting

Collaborating with other acquisition channels to ensure messaging is consistent across all channels

Identify areas of growth and opportunity


Essential Skills & Experience


Minimum of 2 years PPC experience with Google and Facebook

Highly analytical and target driven with the proven ability to deliver ROI from PPC campaigns

Interest in online gaming is desirable but not essential

Experience in managing large monthly budgets

Knowledge of tracking systems and analytics software

Strong analytical and reporting skills with an advanced working knowledge of Microsoft Excel

Involvement in projects from inception to completion from a commercial and technical standpoint

Impeccable communication skills with the ability to communicate at all levels of business

A team player who has the ability to thrive in a highly pressurised environment


Benefits

Competitive Basic Salary + Bonus

Private Health Care

International Travel Opportunities

Annual Company Conference

Loyalty Packages

Ongoing training, development and certifications

Soft skills training with a professional consulting company

In-house, bespoke training Academy

Free drinks & coffee

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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