Marketing Director

Job Type:
Permanent
Categories:
Marketing
Location:
Cyprus
Salary Description:
Excellent
Posted:
18-Jun-21
Job Ref:
15883

BettingJobs.com are seeking an experienced Marketing professional to take on the role of Marketing Director for an exciting new product launch in Congo.

The Marketing Director will oversee all marketing operations for the company and develop the marketing strategy. This role would be well suited to an experienced marketing professional with a strong knowledge of the online sports betting industry, fluency in French is required.

Responsibilities:

• Define marketing objectives and plans, both BTL and ATL, and be accountable for their achievement
• Bring our marketing strategies to the market
• Work hand-in-hand with the local marketing team of our Mobile Network Operator partner
• Manage SMS campaigns to attract customers
• Manage the activities of the online marketing channels (social media pages, social campaigns, Google, SEO etc.)
• Build outdoor advertising campaigns with local advertising and PR agencies
• Focused on challenging KPIs and revenue targets
• Ensure that all marketing efforts are consistent with the brand tone
• Translate marketing propositions into marketing campaigns that deliver sustainable revenue
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan and media mix when opportunities are identified
• Create a solid network of strategic partnerships


Requirements:

• Proven experience as Marketing Manager
• Ability to apply marketing techniques over digital and non-digital channels
• Betting and gaming experience preferred but candidates with a proven track record in similar high-growth, fast-paced industries will be considered
• Experience of working with external agencies
• Experience of working as part of an international team
• Growth mindset - you will always be looking at new and creative approaches to your work
• Track record of running successful campaigns for a challenger brand
• People-centric focus with experience of building and leading high-performing teams
• Negotiation experience
• Ability to influence senior management and drive change
• Fluency in both English and French

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: John O'Neill
Email:

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