This role will be based in New Jersey, Toronto, or remote-based on the East Coast US/Canada.
As Director of Marketing Activations, you will focus on creating amazing user experiences, both in-person and digitally to drive engagement with our Sportsbook app. An entrepreneurial, creative and data-driven marketer, you will need to operate in a fast-paced environment conceiving and executing on activation opportunities that are high-impact and positive ROI generating.
Typical Work Day:
● Define, implement and oversee our sportsbook activation, event & experiential strategy for existing and new markets.
● Create programs that delight audiences, build brand equity & drive new user acquisition.
● Identify, negotiate and manage partnerships that present interesting offline or digital experiential opportunities
● Collaborate with the paid UA and CRM teams to amplify these experiences and integrate into lifecycle messaging
● Ensure responsible gaming principles and regulatory compliance are engrained throughout all programs and activation opportunities
● Work cross functionally with the content, analytics, product and VIP teams to identify new opportunities to create experiences for users
● Evaluate all initiatives with a data-driven approach and focus on generating positive ROI
● Other duties as required.
● 5+ years experience in event, experiential or partnership marketing
● Growth marketing experience in the mobile, digital consumer app space highly preferred
● Experience or passion for sports and sports betting valued
● Equal parts creative and data-driven; able to excite and attract users in unconventional and interesting ways while ensuring initiatives are trackable and efficient
● Dynamic leader with experience building and managing high-performing teams
● Understanding of the competitive marketing landscape in sports betting, ability to assess where initiatives work, where they don’t, and where they can be improved
● Intuitive understanding of consumer behavior and highly effective communicator
● Rigorous work ethic, with deep strategic thinking capabilities and hyper-attention to detail
What We Offer:
● Competitive salary with Employee Share Purchase Plan.
● Comprehensive Benefits package.
● Fun, relaxed work environment.
● Education and conference reimbursements.
● Offices easily accessible by public transit.
● Opportunity for career progression and mentoring others.