Casino Retention Manager
CRM · Tallinn, Harju maakond
We are a growing company focused on use of data to benefit e-commerce operations. Our Data Scientists provides decision making assistance and models to improve operational efficiency and customer experience. The Analytics team to provide insights on specific topics. Our Business Intelligence team makes information accessible. Together with the right technology we deliver the foundation for highly automated and effective CRM solutions.
Casino Retention Manager
As Casino Retention Manager you will be responsible for the creation and planning of all retention-based marketing, monitoring and analysis of campaigns across two platforms and six brands. You will help deliver maximum return on investment by delivering purposeful campaigns.
It this position you will have an opportunity to:
Be responsible for both individual Campaign creation and the Casino Retention Marketing plans as a whole.
Be responsible for delivering on financial and customer-centric KPIs, with particular emphasis on campaign creation, their planning and results.
Take ownership of driving the brand vision into reality with regard to retention activities.
Take ownership of end-to-end campaign planning, from idea generation and briefing & resource allocation to analysis, reporting and optimization – on budget & on time.
Consistently champion an STP (Segment, Target, Profile) approach to driving relevant & timely communication capable of affecting specific customer behaviours.
Constantly evaluate the campaigns you are running taking a “test, learn & optimise” approach in order to improve efficiency and ROI.
You will help define and champion processes and strategies connected to:
Loyalty management, retention rate.
Working closely with other Marketing channels to ensure that all campaigns are fully optimised and on the site experience and customer journeys are consistent.
Working closely with the product teams and 3rd party providers to ensure our Retention Marketing is aligned to brand strategies.
To be successful in this role you need to have:
At least 3 years of experience in creating Casino Campaigns
Excellent knowledge of Casino providers and promotional mechanics
High organizational skills. You are used to running projects and to coordinate and deliver on time.
A keen eye for detail and an analytical mind.
Exceptionally creative mind.
Excellent communication and collaborative skills.
Knowledgeable about marketing channels.
Fluent in English
It would be useful if you have:
Clear thinking and problem-solving skills.
The ability to express your ideas in a clear and effective way.
Positive mindset and a can-do attitude.
Willingness to learn and go the extra mile.
We will show our gratitude by:
Creating a relaxed, exciting and fun international English-speaking environment.
Working in an awesome brand new office in Tallinn.
Organising different company and team events.
Creating an opportunity to learn and develop.
Offering a competitive salary based on experience and motivation package.