BettingJobs are working with a leading iGaming/sportsbook operator that target the UK market amongst several others. They have their main HQ based in Gibraltar where they are planning to expand their Digital Marketing team at a rapid rate as we go into 2025. They are currently looking for a Senior PPC Executive to join their team.

Responsibilities

• Implementing strategies set by the PPC Manager across assigned accounts to achieve volume and profitability targets.
• Developing robust commercial strategies with tailored performance targets to exceed business expectations.
• Executing and managing accounts daily, including technical updates, data analysis, and applying innovative techniques to optimize campaign performance.
• Ensuring the brands maintain strong visibility on search engines using best practices.
• Monitoring and analysing campaigns’ performance (keywords, ads, competitors) to meet KPIs like FTDs and NGR targets.
• Utilizing MarTech tools to derive insights from data and improve campaigns based on user trends and behaviour.
• Conducting competitor analysis and staying updated on PPC developments to maintain industry competitiveness.
• Providing accurate, timely reporting and completing data checks for financial reporting and strategy refinement.
• Managing keywords, ad creatives, and bids across multiple PPC platforms like Google AdWords and BingAds to optimize traffic volume and conversion rates

Requirements:

• Hands-on PPC experience – Google Ads, Bing Ads, Apple Search Ads, SA360, CM360
• Managing high budget campaigns
• Track record of high volume PPC campaigns’ performance
• Ability to identify & mitigate tracking problems
• Excellent Excel skills and competent level of skill with MS Office
• Experience in gaming industry – an advantage
• Mathematical proficiency
• English – Fluent
• Results orientated individual with focus on successful delivery, agility and self-control under pressure
• Proven analytical capability and deep understanding of BI/data analytics