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    Product Marketing for Slots & Casino Games

    BettingJobs is partnering with a reputable B2B SaaS provider who are seeking to hire an experienced Product Marketing for Slots & Casino Games.

    Responsibilities:

    • Create the yearly marketing plan for the Casino Games division.
    • Participate in the development of B2B market communication campaigns for game launches.
    • Define and write the narratives, messaging, positioning, core value proposition and differentiation.
    • Conduct ongoing research to identify the right mix of marketing channels with a focus on digital, social, and meaningful iGaming media.
    • Partner with affiliates, streamers, and gaming influencers to promote games.
    • Coordinate implementation by bringing together people from Group Marketing, sales, game production, game operations, and account management teams.
    • Work with the Group Marketing team (communications, social media, event management, design) and/or 3rd party agencies to create advertising campaigns.
    • Analyse the performances of the games related marketing efforts and report periodically to the Casino Games unit stakeholders and Group Head of Marketing.

    Requirements:

    • Slot games passionate with 3+ years of experience in B2B digital marketing in the gaming or casino industry.
    • Proven track record of managing successful marketing campaigns for slot and casino games or similar products in a B2B environment.
    • Knowledge of affiliate marketing and influencer partnerships in the gaming space.
    • Live casino game promotion experience is a plus.
    • Demonstrated ability to collaborate effectively across multiple teams.
    • Excellent English command and written communication skills.
    • Professionalism in all aspects of daily tasks.
    • Ensure all marketing activities comply and promote responsible gaming.

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