BettingJobs is working with a new casino and sportsbook operator within the Mexican market who are seeking a CRM Manager to join their team based remotely in Europe.

Responsibilities:

• Planning & delivering CRM strategies, encouraging customer retention and customer loyalty.
• Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of business operations.
• Ensuring the CRM platform captures all required information at key points in the customer cycle.
• Customer Journey Mapping – Analysing touch points within the organization and capitalizing on commercial opportunities.
• Monitoring and maximising customer lifetime value strategies ensuring maximum profitability and positive customer experience.
• Plan & manage social activity.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Migrating different communication channels to more effective, cost-worthy ones.
• Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken.
• Working closely with all departments to ensure the CRM works effectively across all aspects.
• Knowing your competition and strategizing accordingly.
• Acknowledging individual customer concerns and needs and then catering to them.

Key Requirements:

• Experience in Gaming Monetization
• Strong English written/verbal communication skills
• Team player, responsible and trustworthy, comfortable working in matrix environments
• Fast learner, enthusiastic, Initiative and creative
• Experience in a gaming company- advantage
• Ability to work during unconventional working hours, when required
• Analytical, data-driven and well-versed with Excel.
• Detail-oriented and thrive in dynamic and fast-paced working environments.
• Excellent communication & interpersonal skills.