BettingJobs are seeking an experienced Country Lead to lead operations for the French market on behalf of a leading global betting and gaming group, based in their Malta office.

Responsibilities:

• Own full P&L for France, defining market strategy, goals, and commercial plans across all verticals.
• Develop and execute plans across Promotions, Marketing, CX, Product, and Content to deliver revenue, profitability, and growth targets.
• Allocate resources effectively, using market insight, analytics, and performance trends to guide decisions.
• Lead budgeting, forecasting, KPI setting, and financial planning for the country.
• Drive customer acquisition, CVM, retention, and promotional effectiveness, ensuring optimized customer journeys and localized content/UX.
• Coordinate cross-functional teams (Product, Marketing, Acquisition, CVM, Customer Care, Compliance) to deliver integrated, high-impact execution.
• Manage and grow key accounts through tailored plans, proactive service, and strong commercial relationships.
• Build and lead a high-performing country leadership team; nurture talent, succession, and a culture of collaboration, innovation, and accountability.
• Ensure full compliance with iGaming regulations; maintain strong relationships with regulators, partners, affiliates, and other external stakeholders.
• Champion responsible gaming and player protection, embedding customer wellbeing into operations.
• Identify and capitalize on new market opportunities, leading local go-to-market and customer-centric growth strategies.

Requirements:

• Extensive leadership experience, ideally as a Director, GM, or similar role within the iGaming industry.
• Experience in managing country-specific operations with a focus on Poker, Sports, and Casino.
• Strong business acumen, with a proven track record of driving profitability and scaling operations.
• Exceptional analytical and data-driven decision-making skills.
• Ability to develop and execute a comprehensive country strategy that aligns with regional and corporate goals.
• Exceptional people management skills, with experience leading and mentoring senior teams.
• Strong stakeholder management abilities, with the capacity to influence at all levels.
• Excellent negotiation and communication skills in English and the local language.
• Experience navigating highly regulated markets and ensuring strict adherence to local laws.
• Ability to travel within the region as required.