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    Casino Retention Manager

    BettingJobs is partnering with a leading European gambling operator in their search for a Casino Retention Manager based in Tallinn, Estonia.

    The Casino Retention Manager will be responsible for conceptualising, planning and developing the casino campaign portfolio and optimising targeted offers for all existing clients, as well as managing casino customer base activity and performance across Markets.

    Requirements for this role includes having previous experience working as a CRM/Retention Manager in the online gaming industry with strong cross-functional coordination and time management skills.

    Responsibilities:

    • Plan, conceptualise, and develop casino promotional offers, including campaign planning, segmentation, brief preparation, and setting goals and KPIs.
    • Managing the customer lifecycle from onboarding to developing activation, cross-selling, retention and win-back campaigns.
    • Collaborate with the analytics team on customer segmentation, post-campaign analysis and optimisation, ROI, offers, and bonus spend efficiency.
    • Perform A/B tests and analyse customer behaviours, trends, demographics and preferences to make data-driven decisions to optimise campaign performance.
    • Manage promotional tools and communication channels, suggest bonus tool improvements, and coordinate with IT departments for the development roadmap and implementation.
    • Cooperate with creative teams on developing design concepts/assets and copy for communication, promotional campaigns, and offers.
    • Support the execution of Group retention strategies for expansion into other markets.

    Requirements:

    • Previous experience working as a CRM/Retention Manager in the online gaming industry
    • Casino enthusiast, strong knowledge of casino games and customers behaviour
    • Highly customer-centric with great understanding of a customer lifecycle, behaviour and customer journeys
    • Passion to drive optimisation through quantitative & qualitative insights
    • Good knowledge of CRM communication channels and overall campaign Best Practice
    • Strong cross-functional coordination and time management skills

    Consultant

    Stuart Armstrong

    +44 (0) 1355 588 976

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