Inside GO Intel: GameOn’s New Frontier in Market Intelligence
5 mins read
In a fast-moving industry like iGaming, access to timely, accurate, and actionable intelligence can make all the difference, particularly for our candidates and clients at BettingJobs. Yet, traditional market reports often take months to produce, leaving businesses reacting to trends that have already changed.
We understand that market intelligence is key and is what gives businesses a true competitive edge. We take pride in staying fully informed about the trends and developments shaping the iGaming industry, as being intelligent about the sector is part of who we are. That’s why we’re excited to highlight the launch of GO Intel, GameOn’s new data and insights service, which we believe will be a valuable resource for our subscribers.
Designed to deliver fast-turnaround, expert-led research, GO Intel provides bi-monthly reports and bespoke studies that transform raw data into strategic advantage. At BettingJobs, we are always keen to champion initiatives and individuals that add value to our industry. We believe this information will be particularly relevant to our readers, and as a free resource, we’re pleased to bring it to your attention.
From regional trends and emerging markets to regulatory developments and commercial analysis, GO Intel combines industry expertise with AI-assisted tools to deliver meaningful insight at speed.
In this Q&A, Michela Pace, Sophie Wiseman, and Liam Hoofe from the GameOn team share how GO Intel was born, what makes it different, and how it’s reshaping the way the industry accesses intelligence
What inspired the creation of GO Intel, and what gap in the market does it fill?
Michela: GO Intel was born from real demand within the market. A client approached our director, Sarah Blackburnseeking deeper, data-driven insight to support their commercial strategy, and the team delivered a report that demonstrated the power of combining market research with strategic context.
That experience sparked the idea for a dedicated intelligence service – one designed to give iGaming companies access to the same level of quality insight, but faster and on a recurring basis.
From there, GO Intel evolved into a structured bi-monthly insights platform. We now release two reports per month, covering regions, trends, and key regulatory developments, while also offering bespoke client research for brands seeking tailored analysis.
How does GO Intel differentiate itself from other industry reports?
Michela: Two things: speed and substance. Most industry reports take months to produce. GO Intel delivers high-quality, data-rich insights within a few weeks, combining iGaming expertise with AI-assisted tools to move quickly without compromising quality.
Sophie: And we’re guided by collaboration. Our reports are shaped by real conversations with clients and partners, allowing us to identify emerging topics before they become mainstream. It’s a proactive model that keeps our service ahead of the curve.
Are there specific regions or markets you’re focusing on in the future?
Liam: We’ve already explored several major regions, including LATAM and Africa, and our next report focuses on emerging Asian markets such as the Philippines and Thailand. We revisit core regions quarterly to keep insights fresh and relevant.
We’re also monitoring Alberta and Brazil, which continue to show promising growth and regulatory movement heading into 2025.
How can users access the reports?
Michela: All reports are available for free via the GameOn website. Users can fill out a short form to receive a free download link by email, and subscribers are added to our mailing list for monthly updates.
Sophie: Accessibility is really important to us. GO Intel is completely free to access, because we believe the industry benefits from shared knowledge. For brands looking for something more specific, we also provide commissioned reports offering tailored, in-depth research.
Are there any other trending topics you’ve identified in your research?
Michela: As Liam already mentioned, our upcoming focus includes emerging Asian markets and a responsible gaming and compliance report. We’ll close the year with a 2025 iGaming outlook, outlining the key strategic priorities shaping the year ahead.
Liam: Looking further ahead, we’re planning content around major industry moments such as ICE and International Women’s Day, as well as tracking ongoing developments across Europe and LATAM, as well as looking into the rise of Affiliates and a deep dive into Sports Betting and many more in the pipeline.
Sophie: Another differentiate for GO Intel’ssuccess is its agility. The iGaming landscape changes rapidly, and we evolve with it. If new legislation or trends appear, we update our reports quickly to ensure our subscribers always have access to the latest intelligence.
Liam: Exactly – every report is built to be actionable. It’s not just data – it’s analysis that helps decision-makers identify opportunity and navigate change with confidence. For example, our sweepstakes report highlighted key legislation and potential scenarios, helping operators understand how they might need to adapt.
As the iGaming landscape continues to grow and evolve, GO Intel is establishing itself as a go-to source for fast, detailed, and relevant market intelligence, providing insights we believe will be especially valuable to our clients and candidates at BettingJobs. From comprehensive global market analysis to bespoke research reports, GO Intel is equipped to empower the industry with the knowledge it needs to move forward.
Stay tuned in the coming months for updates on BettingJobs’ market intelligence, featuring exclusive insights drawn from our own internal data which includes this year’s hiring trends and our predictions for 2026.
Special thanks to Michela Pace, Sophie Wiseman, and Liam Hoofe for joining us in this conversation on today’s edition of BettingJobs News.
Visit https://gameon.im/go-intel/ to access the latest reports and join GO Intel’s mailing list.
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