{"id":2505,"date":"2026-04-23T16:41:57","date_gmt":"2026-04-23T16:41:57","guid":{"rendered":"https:\/\/www.bettingjobs.com\/?p=2505"},"modified":"2026-04-23T16:41:57","modified_gmt":"2026-04-23T16:41:57","slug":"diary-of-an-igaming-exec-victoria-reed","status":"publish","type":"post","link":"https:\/\/www.bettingjobs.com\/insights\/diary-of-an-igaming-exec-victoria-reed\/","title":{"rendered":"Diary of an iGaming Exec – Victoria Reed"},"content":{"rendered":"
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\ud83d\udd25Victoria Reed<\/span><\/span> is the CEO and founder of Better Change, a consultancy focused on \u201cpositive play\u201d in the gambling industry. Unlike traditional safer gambling organizations, her company works directly with operators to balance regulation, commercial success, and player wellbeing.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n
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\ud83c\udfaeShe criticizes the UK gambling levy for poor governance and excluding industry-collaborating groups, arguing that prevention requires working with operators, not against them. Better Change focuses on educating players and helping businesses create safer, sustainable experiences that are also commercially viable.<\/p>\n

\ud83d\udca1Reed\u2019s career is entrepreneurial and non-linear, highlighted by her Harvard Business School MBA, which she pursued despite strong skepticism. She is driven by challenging negative perceptions of the gambling industry and believes improving its reputation would unlock better outcomes for both businesses and consumers.<\/p>\n<\/div>\n